Once you set your price as a brand new business, you can't turn around a month later and raise the rates. Take your time and think it through before you advertise.
One of the biggest reasons a person keeps their rates too low is because they are driven by fear. They are not confident in what they offer and the fear of losing clients overtakes them. Even if they have a waiting list or other barns in the area are much more expensive, they just can't take that step as a business person. I always tell people-it does no one any good if you go out of business. If you offer a clean and safe barn with great care and wonderful amenities, than people will pay for that. You need to remember that many potential boarders have already been to many other barns and they know what is out there. You are not surprising them with anything new. They know a good thing when they see it and they will pay a fair price to stay there even if it is higher than other farms in the area.
One last thought-Once you are open for business and you are working seven days a week, you will start to understand your value as the barn owner, barn manager, stall cleaner or the person who feeds and put the horses outside every morning and brings them back in every afternoon. There is so much that your boarders will not see when it comes to the daily care of the horses and farm but those are the core elements of any horse farm. The people who do these jobs are the heart and soul and keep the farm running smooth. You can't do this job without them. Don't underestimate the value and worth of yourself or your employees and what you do for the care of the horses on your farm.
If you are new to my blog than welcome! This post today is a small excerpt from my newly released book, "The Total Horse Barn Management Makeover." If you are ready to make changes and run your barn with confidence than I encourage you to read this book. It is the most honest book about horse barn management out there. We all could use some encouragement and guidance at times.
I wish you many blessings in your horse business,